Online Research: Technorati Digg it when you Reddit or Stumbleupon it

A cross-posted BizTribe blog entry on social media from Leadership Power Groups presenter Ann N. Videan, APR. Watch for her presentation “Using Social Media & Strategic Visibility in the New Economy” in April 2011 .

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*** Another “Illuminate” business-tribe tactic to serve your organization, from Llaimenitu ***

To shed light on a marketing direction for your organization, especially using word-of-mouth and social media, research is a “must do.” You feed your success when your brainstorming is based on current information from folk who keep their “finger on the pulse” of business and the world. But, you’re undoubtedly asking, “Who, what and where…”

Luckily for you, Ann compiled a list of online resources she recently shared at a social media presentation to the Arizona chapter of the Institute of Management Consultants (IMC).  Her list identifies and describes several sites commonly used to research:

Ann thought this list of online research resources might help you, too…

Amazon

America’s largest online retailer, with nearly three times the Internet sales revenue of the runner up, Staples, Inc. (January 2010). Amazon is an excellent marketplace to discover what topics, books, and products are moving, trendy, and hot.

Delicious

A Web portal where users store, share, and discover Web bookmarks, acquired by Yahoo! in 2005. By 2008, the service claimed more than 5.3 million users and 180 million unique URLs.

Digg

An online community allowing people to discover and share content — news, videos, photos, and more — from anywhere on the Web. Users submit everything on Digg, other people see it, and vote on what they like best.

Reddit

A news site where users  post links to Internet content, and other users comment and vote on the posted links.

Stumbleupon

An online portal helping you discover and share great Web sites. The content can be matched to your personal preferences, and the site feeds you only pages recommended by friends and like-minded stumblers.

Technorati

A social media and blog-related site collecting, highlighting, and distributing the global online conversation. It’s the leading blog search engine, indexing millions of blog posts. Member writers also publish original content on a wide range of topics.

The old adage “knowledge is power” remains true, and if you conduct your research with these online tools, you can more easily find your creative power.

Care to share any successes you’ve had with these sites?

– Llaimenitu